India has always sold itself well to ‘seekers’, never really to ‘indulgers’. And in this lies our inability (not withstanding the regular self congratulatory blurbs emanating from our tourism ministry) to jump-start our inbound tourism.
‘Indulgers’ look for experience and that means they are looking to do something now – the Today matters to them. ‘Seekers’ on the other hand are looking for answers and are very likely to look for them in the past. And practically no country on earth has so much mind-share of Seekers as India.
The real question I guess is – can India be relevant to both?