Researching Holidays Online



Here is why I love the business I am in – because it piggybacks on the biggest thing in Travel since the Wheel (ok – mild exaggeration, but still…)

The Internet has become the most popular medium for Chinese travellers seeking information about their trips, according the latest Nielsen China Outbound Travel Monitor. The Nielsen survey found that travellers will search for conventional destination information ahead of their trips (61 percent of leisure trips taken), and then turn to online travel discussion forums (48 percent) to fine-tune their plans. This suggests that opinions and comments about travel experiences posted to online forums are nearly as likely to influence travellers’ decisions as the destination websites themselves. Conventional travel agents were approached on only two in five travel occasions.

The Nielsen survey also found that travellers were much more likely to recall seeing Internet advertising for travel destinations, compared to seeing travel advertising on other mediums. Close to 70 percent could recall seeing travel advertisements on the Internet, with only four in 10 recalling seeing a travel advertisement in a magazine or newspaper, at a travel agent or on TV and radio.

Read the full article here..


HolidayIQ launches XChange

HolidayIQ has finally gone Live with India’s largest Travel Forums, where travellers can post holiday questions and get them answered by other travellers. With a forum each for 287 Indian destinations and all countries on earth, HolidayIQ XChange is obviously one of the most comprehensive Travel Forums anywhere in the world. But the real satisfaction is in having done every bit of the planning & implementation of this significant upgrade completely in-house. Everything from planning the specs to detailing the User Interface and completely planning and executing the technology backbone, the team has not had to call on any external support. Obviously, this is a sign of a rapidly maturing internet organisation.

The intial feedback has been very positive. And I find myself quite hooked on to it too.