Domestic tourists are from Mars, Inbound tourists are from Venus – Part I

Just saw a post on Quartz titled ‘Foreign tourists are seeing a different India than locals‘. Arguably having been the keenest watcher of Indian tourism & particularly Indian domestic tourism over the last 10 years, I can say this with confidence – the article gets its basic premise right but does not go anywhere near enough in exploring the fundamental differences between the two. So let me give it a whirl & explore one big difference in this post.

Indians take vacations to get way from crowded & dirty cities as often as possible. This quest more often that not compels us to take short weekend breaks to nearby destinations. Data of traveller behaviour on HolidayIQ.com (every month almost 5 million Indian travellers plan breaks using travellers reviews shared on HolidayIQ.com) suggests that weekend getaways number more than 10x of long vacations in India. Such weekend getaways, are therefore by definition,  not to the great big tourist attractions of the nation but to the small peaceful enclaves near cities with some greenery left. This includes places like Araku Valley in Andhra Pradesh where hordes of people from Hyderabad, Vizag and Bhubaneshwar run to on weekends, Tarkarli in the south konkan coast of Maharashra, a favourite of people from Mumbai & Pune, Pachmarhi in Madhya Pradesh which offers respite to travellers from Nagpur, Bhopal & Indore and Mandarmani, the beach to which people from Kolkata flee regularly. Contrast this with the behavior of foreign (inbound) tourists. There are two dominant categories of foreign tourists to India – (1) the backpackers and (2) the geriatrics. The backpackers are youngsters mostly from Israel & the west who come looking for instant spirituality, undiscovered beaches and great weed, although not necessarily in that order. Most of them end up in Goa, Gokarna, Manali, & Rishikesh. The geriatircs are retired folk, mostly from Europe  who come to India as a once-in-a lifetime experience to either do the golden triangle (Delhi, Agra, Jaipur) or over the last decade, Kerala.

So the biggest difference lies in the fact that the core motivation of domestic & inbound tourists are quite different which leads them to drastically different destinations in India. But there is one place in India that both domestic & inbound tourists go to in large numbers – click here to find out 🙂

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Best Summer Holiday Destinations in India

Here is a list of top (popular) destinations that Indian tourists are going to inside India during Summer 2008. This is from a tourism trends document recently released by HolidayIQ, part of a series called Holiday Intelligence.

Western region – Goa, Mahabaleshwar, Ganapatipule, Matheran, Alibaug

Southern region – Coorg, Bangalore rural, Kodaikanal, Nagarhole, Ooty

Northern region – Srinagar, Manali, Mussoorie, Jaipur, Binsar

Eastern region – Puri, Digha, Kolkata, Raichak, Shantiniketan

North-east – Gangtok, Shillong, Pelling, Guwahati

I had a lot of fun working on this along with the team – some cool insights there about Indian tourists. Incidentally, here is a link to a recent article in the Economic Times which quoted extracts from Holiday Intelligence.

If you’d like a copy of the document, send a mail to holidayintelligence@holidayiq.com.