I dimly remember it as sometime around my 13th year of life that I saw the first copy of The Economist magazine. To a boy brought up in India’s starvation-style socialism of the 60s & the 70s, the paper used looked appropriately ‘foreign’ (read : western & rich). But on glancing inside found it completely unintelligible and therefore grossly boring. Not an auspicious start.
But like most inauspicious starts of my life, this too turned out to be an enduring relationship and I read the densely printed, mostly grey magazine over an unbroken period of 25 years. In 2003, I stopped reading the Economist and took up GQ & the Conde Nast Traveller in as sure a sign of a mid-life crisis as a London stockbroker running off to Tahiti to paint nude women.
But before I stopped, The Economist taught me the following important life-lessons:
that consistent sticking to an idealogy can result in a cogent explantion for practically everything
that it is possible to explain science in a way that is understood by well-educated and intelligent human beings and that a good Science Writer is a man of Science who can write, not a writer who knows Science.
that the British intellecutual aristocracy is worthy of admiration & respect
that quality of content can triumph extravagance of design
So, it was with joy that I bought a copy of Intelligent Life at a bookstore at Larnaca airport about a year ago. It seemed to meet my yearning for the familiar of the Economist with my newfound libertine tendency towards Leisure & Lifestyle (incidentally, I actually named the company I founded ‘Leisure & Lifestyle Information Services’ which should give armchair Freuds enough chuckles for a week).
Intelligent Life is a quarterly magazine from the Economist group. It’s tag line is Life.Culture.Style, which presumably means that there are many Tahiti-seeking stockbrokers around to form what the bean-counters at Pearson Media would call a Market.
I liked the first issue I found so much that I subscribed for it. And I must admit. Being back in the warm embrace of an Economist sister is a nice feeling.