Leveraging events in tourism marketing

Incredible India should start to look beyond old & tired events like Pushkar Festival & the Alleppey Boat race towards the new-age events of a new-age India.

goMAD_festival

The world does this well..using contemporary local events to showcase tourism. Watch this great culinary plug from Tourism Australia using The Margaret River Gourmet Escape.

Here are some of the more interesting recent events that Incredible India ought to be using in all their promotions:

GoMAD festival in Ooty

Run the Rann in Kutch

World Sufi Spirit Festival in Jodhpur

Escape Festival in Naukuchiatal