The Singapore Airlines group now has 5 brands in play in India, 4 of them for international travel & 1 (Vistara) for domestic travel. Here is a table that summarises my sense of their brand / offerings strategy for international flights:
Last weekend I seriously overdosed on Coke Studio Pakistan on Youtube and have not been able to purge it from my system since. Looks like this weekend is set to be a repeat.
As many have pointed out before, Coke Studio Pakistan is better than its Indian avatar. I had never heard of Rohail Hyatt – the producer of CS Pakistan – before ; but the guy shows sheer genius. I have forever been wary of fusion music (as also fusion food) given the difficulty of creating something truly seamless by merging massively disparate cultural contexts. But this man has absolutely done it. Read an excellent interview with him here.
And as another weekend creeps up, I am completely lost between the smoky voice, the aquiline profile and haunting melody of Meesha Shafi crooning Chori Chori..
HolidayIQ launched its Indonesia website today, our first real foray outside India. The soft launch is designed to allow domestic Indonesian travellers to add their photos, hotel reviews and the like. What a journey this has been!
A few years ago the only thing one had was this passion for travel and a desire to do something unique around it (read: not become a travel agent). And from an idea sparked off by reading an article about Zagat Survey to a 2-person team in a little room to now 150+ people across three countries, the journey has been a lot of fun and of course an ulcer or two.
As the Garuda Indonesia flight takes off from Singapore, all I can make out of the announcement by the pretty little stewardess is a single word loudly repeated thrice – evacuate, evacuate, evacuate. My strong instinct to dive under the seat is tempered by the realisation that none of the other passengers have twitched even the smallest muscle. Apparently catastrophe is not imminent. Actually the Garuda fight between Singapore and Jakarta isn’t bad at all. In addition to having lovely stewardesses, Garuda served a rice meal on the flight that had a very interesting dish of dried anchovies and peanuts. The last time I had small dried anchovies in food was when I was around 12 or 13 years – so it was with pleasure that I found that the decidedly acquired taste had not deserted me after all these years.
The first impression of Jakarta to an Indian eye brought up on classical Indian languages is the preponderance of Sanskrit. As you swing out into the highway from the airport you see big signboards that proclaim Soewarna Technology city. It is soon followed by Jalapuspa hotel and Sampoorna Square. Markers of an ancient connect with Hinduism are abundant everywhere; I start to dimly understand how westerners feel as they travel the world finding markers of their culture dominate the landscape in most countries.
Driving in Jakarta is educative. Getting tired of the legendary traffic jams of the city, the good men running the government there came up with what sounded like an eminently reasonable solution. They mandated that cars have to have a minimum of 3 passengers to be allowed to traverse some of the main city thoroughfares during peak hours. The obvious idea was that single or double passengers should not take cars but use public transport so that cars do not take up too much of scarce road space. Unfortunately Indonesians are as adept at Jugaad as Indians and the impact of this rule has been to actually increase the number of people using roads. Since all cars now need to have 3 or more people, there are men hanging around intersections who rent themselves out as a additional passengers for a fee to motorists with lesser number in the car. So a large number of unemployed youth who otherwise would not be using roads or footpaths are all over the place now. Another strike for the law of unintended consequences.
You can’t escape SRK in Indonesia either. Shah Rukh Khan is repeatedly mentioned as the one Indian that everyone, especially the women seem to know about. Most of the time, the only Indian. Along with Korean superstars, SRK is up there in the not-too-hip celebrity scene in Indonesia. All the young hipper-than-hip hipsters are rooting for Justin Bieber. East Asia is definitely the latest theatre of war for pop culture supremacy and it is a three-cornered fight between Hollywood, Bollywood and the Koreans. It will be interesting to see where it ends up.
I return to Jakarta in another fortnight- cannot wait to see what I will uncover next..
Yup, I know that is a mouthful. And to top it, we had to wait for more than 20 mins to get a table for 2. But boy, was it worth it!
The first time I had Xia Long Bao was on the last day of a trip to Hong Kong a few years ago. And the taste lingers. Xia Long Bao are steamed dumplings that have warm broth inside along with the more usual shrimp/meat mixture. The sheer mix of flavours and textures that this gives your mouth is crazy. I love it.
Din Tai Fung is the Taiwanese mecca of Xia Long Bao. And since they make it so well, they have now spread everywhere in Asia including to Singapore. On Saturday I went to their outlet at the Paragon Mall in Orchard.
Thanks to Martin for suggesting this place and accompanying me for an awesome meal.
For a useful lesson on how to eat Xia Long Bao, click on the above photo.
(A Korean music video set to an Indian pop number)
The man even has a fan site in Japanese. But it does not seem to end there. Indian popular culture’s (especially our movies) creeping globalisation has East Asia squarely in its sights. Come to think of it, not particularly surprising. We are the largest producer of ‘pop culture’ after the West. We have a domestic market of a billion people, give or take, for the juggernaut to feed on. There are a large number of people in Asia who find Indian cultural elements at least as interesting as Western ones (and probably less alien).