Rajinikanto

(A Korean music video set to an Indian pop number)

The man even has a fan site in Japanese. But it does not seem to end there. Indian popular culture’s (especially our movies) creeping globalisation has East Asia squarely in its sights. Come to think of it, not particularly surprising. We are the largest producer of ‘pop culture’ after the West. We have a domestic market of a billion people, give or take, for the juggernaut to feed on. There are a large number of people in Asia who find Indian cultural elements at least as interesting as Western ones (and probably less alien).

Ergo – India’s new sphere of cultural influence.

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