It is entirely personal


Steve Jobs of Apple recently came back to work after a long break for a Liver transplant. He received a standing ovation at the annual Apple show. I wasn’t there but I rooted for him too. For he represents what I think are the two most desirable characteristics for a modern businessman – Passion & Creativity.

Jobs wasn’t standing there because that would light up Apple stock and make the bean-counters happy (which of course, it always does). He was standing there to transmit the excitement that he has for his products. And since he makes insanely great products, the excitement does get transmitted.

If you love what you do, two things are likely to happen. First, you are likely to make good stuff, because you want a lot of people to enjoy what you have made (for Hollywood directors, these people constitute an ‘audience’, for most businessmen, ‘customers’). Secondly, you are likely to make a lot of money because that is, for you personally, a vindication of your own creative efforts. Once agan, the parallels to a successful movie director are obvious.

Remember, we are transiting to the Experience Economy . And it was not by accident that Joseph Pine the creator of that phrase titled his book – ‘The Experience Economy : Work is theatre and every business a stage”

Don’t have enormous Passion & Creativity for the business you do? Move on – right away.


2 thoughts on “It is entirely personal

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s