Air Deccan is now Kingfisher Red

Now that almost everybody has stopped flying and gone back to trains & buses, I can probably say this without trampling on loyalties.

‘Kingfisher Red’ sounds like a new brand of condom positioned for the BPO market. Which is unfortunate, since I believe the airline is really good on service now.

Someone went overboard on this one. And also, maybe – just maybe, there is a natural limit to brand extensions.


One thought on “Air Deccan is now Kingfisher Red

  1. Haha! I like that description. I guess they should now sponser that new Salman Khan starrer, Hello, based on Chetan Bhagat’s “One Night in a Call Center”…

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