We finally went public with our deal with Google – Times of India broke the story nationally today.
For those of you who are interested, here are the top level details. Google Local Search is a service where google provides business listings as part of its search results. These listings are procured from a carefully selected group of content partners. The general idea is to have only very high-quality content aggregators and content creators as its content partners.
Over the last 2 to 3 months, Google did a fair bit of evaluation of our India accommodation content and came to the conclusion that it is high quality. They even did independent verification of telephone numbers etc! Anyway, finally, they agreed that our user review & photos content for an unmatched variety of hotels, resorts, home-stay and guest house accommodation in India was exactly what they were looking for. The service goes live sometime in Jan 2008.
Interestingly, most hotel reviews for India hotels is now being provided to Google by Tripadvisor, the world’s leader in travel user-content. The first Indian source for google will be HolidayIQ. It is a nice feeling to be now equated with Tripadvisor.
We might not make much noise and have screaming ads. But we certainly have very good content. Which is what matters, ultimately. A happy development.