Just finished reading a recent post from a Kuwaiti blogger. The lady is evidently western-educated, most-likely western-reared and the post was about watching Indian movies. She does not like Indian movies and is forced to occasionally watch them, because all her friends in Kuwait do. Here is a classic case of the western sensibility at odds with the new, increasingly confident, Asian ‘feel’. As many of us have heard by now, Rajnikant, the Tamil movie superstar has a loyal following in Japan – another instance of an Asian-Asian cultural nexus that bye-passes the west.
I have noticed a similar dichotomy in user opinion on travel. On HolidayIQ, a lot of traveler comments are from Indians. I now find it really interesting to compare these comments with stuff on predominantly ‘western’ sites such as Tripadvisor & Igougo. The difference is palpable. For the same destination and often for the same hotel, reviews on HolidayIQ are quite different from the traveler views in these other sites. The sensibilities are different & therefore, so are the opinions.
More than anything else, this brings home to me the reality that the world is no more west-centric; the multi-polar globe has arrived. The old certainities built on a hierarchy that puts everything ‘western’ on top is clearly under threat. Young, confident & well-off people across vast swathes of Asia & (eventually) Africa will increasingly determine a new set of realities.
It is in this world that Indian films and Indian tourism stand to gain. After all, the sensibilities of the billion (largely young) people of India seem to find a resonance in many parts of the globe. All we need to do is to conscientiously service this demand.
For HolidayIQ, I think the opportunity to create a pan-Asian viewpoint on travel is, I believe, very real.