These 3 words were written recently to describe both Adrian Zecha, the founder of the Aman Resorts chain and Steve Jobs of Apple. If I have benchmarks, they are it. Their businesses revolve around building lifestyle services created out of a wonderful personal aesthetic.
Obviously, neither of them run the biggest businesses in their chosen fields. Apple is so much smaller than Microsoft – but, given the Mac, the ipod & the iphone, can there be any comparison? Similarly, all the rooms of all the resorts owned by the resolutely niche Aman Resorts can probably be fitted ito a large chain hotel in one place. But again, no product in world hospitality can be easily compared to an Aman.
Sorry to gush – but that is the way I would want to make products – as things of beauty.
Gates vs Jobs : check out this cool animation video