Niche, influential, defiant

These 3 words were written recently to describe both Adrian Zecha, the founder of the Aman Resorts chain and Steve Jobs of Apple. If I have benchmarks, they are it. Their businesses revolve around building lifestyle services created out of a wonderful personal aesthetic.

Obviously, neither of them run the biggest businesses in their chosen fields. Apple is so much smaller than Microsoft – but, given the Mac, the ipod & the iphone, can there be any comparison? Similarly, all the rooms of all the resorts owned by the resolutely niche Aman Resorts can probably be fitted ito a large chain hotel in one place. But again, no product in world hospitality can be easily compared to an Aman.

Sorry to gush – but that is the way I would want to make products – as things of beauty.

Gates vs Jobs : check out this cool animation video

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2 thoughts on “Niche, influential, defiant

  1. Hi, how much I agree with you. Main reason why I left the big city, heavy duty job, main stream hospitality career to manage an Aman Resort in Rajasthan, India. I believe key ingredients, beautiful natural location, outstanding product/facilities, exceptional (localised) service & the small inventory of rooms keep the Aman Guest experience exclusive, private and memorable.

    Are you Hari Nair, ex-Oberoi?

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