Choosing an Island vacation

Here is a neat ad made by Barbados Tourism. Like all successful modern destination marketing ads, this goes beyond the simplistic use of superlatives and long nature shots. it obviously has all of that – but it also has a clear storyline that appeals to the well-heeled, well-educated, travellers who are rapidly becoming THE market segment everyone wants.

Would want all our tourism marketing organisations to learn a few lessons from stuff like this.

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