It was sometime in 1996 or 1997 that I got an opportunity to anchor Television shows on ABN India (TV18’s pre-cursor to CNBC). It was early days for TV 18 and Raghav Bahl was game to try out a part-timer to anchor shows. The primary lesson I learned then was that News TV was all about creating controversy. I remember Paranjoy tearing his hair out to ensure that he got two appropriate guests for his daily show – the big criterion being that the probability of a fight or at least a heated debate between them should be high!
All this passes through my mind whenever I think of creating a Travel TV outfit – which these days, is often. I think Travel TV is a definite opportunity in India. Here is why.
In the next decade, Indians travelling, specially on leisure travel will be a determining driver of world travel. Between the Indians & Chinese, leisure travel will take on a definite oriental flavour. In that world, who will “inspire” the Indian traveler. Enter IndTrav TV, India’s dominant Travel TV organisation.
IndTrav TV does not exist. However by 2012, I can bet my bottom dollar some avatar of IndTrav TV will be enticing large numbers of Indian leisure travellers, over television (probably interactive television), to the pleasures of world-wide wandering. A notable feature of IndTrav TV will be that it will be a support channel to the primary one, which will be http://www.indtrav.com, India’s largest holiday information website. I hope www.HolidayIQ.com will be the real name of http://www.indtrav.com.