The world of the online travel agency continues to evolve. American Airlines has just announced that they are pulling out business class & first class seats from Expedia. Is this a sign of the future, with airlines taking more & more control of selling their seats online? If so, what does it do to the Online Travel Agents (OTAs)?
The same questions can be asked of the Indian scenario. It is already well known that discount airlines (particularly Air Deccan) does not offer any great incentive to Indian OTAs. Seems to me that selling airtickets has no future for Indian OTAs.