Starting HolidayIQ

The opportunity was obvious; in retrospect. After a few months of launching India Resorts Survey, we realised that there were a lot of people who needed the information we were providing, which was guest feedback on holiday accommodation in India. As we did more research with our users, we realised there was a much bigger need. To get information on domestic & international holidays from an Indian perspective. People were not particularly satisfied with the large number of “not-so-professional” Indian travel sites and certainly not comfortable with ‘firang” ones such as Lonely Planet. So the opportunity – we launched HolidayIQ.


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