The Incredible India website has a number of micro-sites. The idea is to showcase the best of various themes that define Indian tourism. So there are 18 micro-sites for subjects ranging from Ayurveda, Yoga, Summer Retreats, Central India, Walk with the Buddha etc. All fascinating subjects, each of which can be a brilliant site in itself. Unfortunately, all the energy seemed have gone into thinking up these themes. The sites themselves suffer from too little content, poor navigation and that continuing bane of Indian tourism, a gimmicky approach.
Here is what is shown for the entry relating to the Jewish religion in India (in the Pilgrimage micro-site). 3 tiny paragraphs, one each on Kochi, Pune & Ahmedabad. No photos at all. Of course, no videos. No real sense of history, time or context. I have personally stood inside the Jewish Synagogue at Kochi and marveled at the murals depicting the arrival of the first Jews at Cranganore (kodungalloor). Why can’t we make this stuff come alive.
Good idea, poor execution.
