Leveraging events in tourism marketing

Incredible India should start to look beyond old & tired events like Pushkar Festival & the Alleppey Boat race towards the new-age events of a new-age India.

The world does this well..using contemporary local events to showcase tourism. Watch this great culinary plug from Tourism Australia using The Margaret River Gourmet Escape.

Here are some of the more interesting recent events that Incredible India ought to be using in all their promotions:

GoMAD festival in Ooty

Run the Rann in Kutch

World Sufi Spirit Festival in Jodhpur

Escape Festival in Naukuchiatal

 

 

Best Summer Holiday Destinations in India

Here is a list of top (popular) destinations that Indian tourists are going to inside India during Summer 2008. This is from a tourism trends document recently released by HolidayIQ, part of a series called Holiday Intelligence.

Western region – Goa, Mahabaleshwar, Ganapatipule, Matheran, Alibaug

Southern region – Coorg, Bangalore rural, Kodaikanal, Nagarhole, Ooty

Northern region – Srinagar, Manali, Mussoorie, Jaipur, Binsar

Eastern region – Puri, Digha, Kolkata, Raichak, Shantiniketan

North-east – Gangtok, Shillong, Pelling, Guwahati

I had a lot of fun working on this along with the team – some cool insights there about Indian tourists. Incidentally, here is a link to a recent article in the Economic Times which quoted extracts from Holiday Intelligence.

If you’d like a copy of the document, send a mail to holidayintelligence@holidayiq.com.