What makes for great tourism : remaking the Taj Mahal experience

(Guess whose photo this is! Answer at the bottom of this post)

Recently ran into an interesting check-list of items to be addressed to create great tourism experiences.

  1. Enrichment and authenticity
  2. Partner with community
  3. Invent the themes that will intrigue visitors
  4. Engage all the seasons
  5. Increase the value inside the tourism experience by including access to people, a unique activity, or combination of both. When you do this , you can increase the selling price
  6. Invent new forms of programs that incorporate new mixes of activities, people, traditions and places that showcase and celebrate the community. Invention is the key
  7. Personalize and customize your services
  8. Add interaction and hands-on activities
  9. Involve local community and mentor them
  10. Add specific local retail items into the experience or package.

Ok. So let us try to apply this check-list to something we know. How about India’s best known attraction, the Taj Mahal? (Given the very sterile and – sometime very hassling – experience that is visiting the Taj Mahal, I think some creative thought can help). Here is my take on how one could apply some of these principles to the tourism experience of the Taj Mahal.

Enrichment & Authenticity : An ‘immersion’ into the world of Shah Jahan – how about setting up a place where travellers can experience in at least a small way, the nature of life at the time of Shah Jahan. Maybe, this can be in the form of a bazaar recreated in authentic historical detail.

Partner with Community: An obvious area would be to bring in the community into this bazaar. There are other options to bring in local musicians, artisans & cooks into an authentic street scene.

Invent themes that will intrigue visitors: How about “Luxury in the time of the Mughal”, a theme of what it meant to indulge in luxury fit for a king in Shah Jahan’s time. This can cover so many aspects, it is almost endless. Continue reading