Last month while in Manhattan I visited the Museum of Modern Art for a few hours. And was captivated by an initiative they have right at the lobby.
Here is what they do. All visitors to MOMA can pick up a piece of paper and write/doodle/whatever they want to on it, ideally about how their MOMA experience went. Then they can scan it in a easy-to-use scanner and up their masterpiece goes on to the MOMA website inside the ‘iwent’ section (incidentally it also gets projected on to a wall right in the lobby). You can go later to the MOMA website and ‘claim’ and share your scan using the unique id that each piece of paper has. Essentially, this is a really creative and cool method of giving user feedback, a whole lot more fun that just writing a Review. Exactly mirrors our thoughts on how HolidayIQ’s hiq! should feel. Loved it.
Read more about this here: http://www.moma.org/explore/inside_out/2011/12/07/i-went-to-moma-and-it-s-back/ & here: http://www.moma.org/iwent/