MOMA/Iwent

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Last month while in Manhattan I visited the Museum of Modern Art for a few hours. And was captivated by an initiative they have right at the lobby.

Here is what they do. All visitors to MOMA can pick up a piece of paper and write/doodle/whatever they want to on it, ideally about how their MOMA experience went. Then they can scan it in a easy-to-use scanner and up their masterpiece goes on to the MOMA website inside the ‘iwent’ section (incidentally it also gets projected on to a wall in the lobby). You can go later to the MOMA website and ‘claim’ and share your scan using the unique id that each piece of paper has. Essentially, this is a really creative and cool method of giving user feedback, a whole lot more fun that just writing a Review. Exactly mirrors our thoughts on how HolidayIQ’s hiq! should feel. Loved it.

Read more about this here: http://www.moma.org/explore/inside_out/2011/12/07/i-went-to-moma-and-it-s-back/ & here: http://www.moma.org/iwent/

Set Jetting to Sex and the City

(Photo from Destination on Location)

So you always wanted to DO New York? Here is your chance. For 15,000 dollars (US), you can spend 4 days & 5 nights traipsing across Manhattan, Soho, Chelsea & the Meatpacking district for an intimate journey through the world inhabited by Carrie, Charlotte, Miranda & Amanda of Sex and the City.

Highlights include meals at Balthazar, Pastis, Raoul’s & Cipriani, shopping at Jimmy Choo,  Scoop, Intermix and Versace, nights at Club Socialista et al. You can even choose your favourite character from among the girls and go for a ‘perfect saturday afternoon’. All of this, while you are escorted by people who know their NY stuff very well.

Brought together by a company that calls itself Destination on Location. As their name suggests, it is all about escorted tours to movie locations or as they call it, ‘Set Jetting’.

I have held for sometime now that movies and tourism will soon coalesce pretty forcefully and it will mean a tectonic shift in the travel experience, especially at the premium end. DOL is an interesting beginning.

Click here to read another post I wrote earlier on something similar.