Researching Holidays Online

ASIA

 

Here is why I love the business I am in – because it piggybacks on the biggest thing in Travel since the Wheel (ok – mild exaggeration, but still…)

The Internet has become the most popular medium for Chinese travellers seeking information about their trips, according the latest Nielsen China Outbound Travel Monitor. The Nielsen survey found that travellers will search for conventional destination information ahead of their trips (61 percent of leisure trips taken), and then turn to online travel discussion forums (48 percent) to fine-tune their plans. This suggests that opinions and comments about travel experiences posted to online forums are nearly as likely to influence travellers’ decisions as the destination websites themselves. Conventional travel agents were approached on only two in five travel occasions.

The Nielsen survey also found that travellers were much more likely to recall seeing Internet advertising for travel destinations, compared to seeing travel advertising on other mediums. Close to 70 percent could recall seeing travel advertisements on the Internet, with only four in 10 recalling seeing a travel advertisement in a magazine or newspaper, at a travel agent or on TV and radio.

Read the full article here..

India’s biggest tourism promotion website

Have been wondering which website is doing most for marketing Indian tourism. So, I did a quick check of recent Alexa numbers (see chart above) for Incredible India (the official promotion website of India’s tourism ministry) and the sites of two of India’s premier tourism states, kerala Tourism and Rajasthan Tourism.

Surprisingly, the Kerala Tourism site gets more traffic than the Incredible India site, which is a bit for a shame for the Incredible India guys. Incredible India however did get a huge spike in traffic (a few months before the beginning of period I have taken this chart for) when had a massive ad campaign underway – obviously, they were not able to hold on to the audiences after the campaign got over, which seems a real pity.

And since I couldn’t resist it, I also compared these 3 sites wth HolidayIQ which at the moment also exclusively contains tourism information on India. HolidayIQ beat all these sites by a huge distance. Of course, this is a slightly unfair comparison, since HolidayIQ is not a tourism promotion site but a site for India’s domestic holiday-goers to plan vacations. Which, come of to think of it, is probably not very different from what these sites ought to be doing.

Weekend getaways from Mumbai, Bangalore, Delhi, Chennai, Pune, Hyderabad, Kolkata and 10 other Indian cities

HolidayIQ has just revamped its weekend getaway section. Now one can find weekend getaway destinations as well as weekend getaway resorts/hotels by distance from each of the top 17 Indian cities.

Click here to see the new pages:

Weekend getaways from Mumbai, Bangalore, Delhi, Chennai, Pune, Hyderabad, Kolkata

Weekend getaways from all 17 cities

Planning a holiday abroad? Book your hotel online.

Over the last few weeks I have had a number of people asking me various doubts on planning an independent international holiday & particularly about booking hotels abroad. So, till such time as HolidayIQ launches a comprehensive international section (don’t worry, that is coming soon & I promise, it will be a great planning tool), here is a quick primer on how to book hotels & resorts abroad.

I am an online guy, so my first preference is always to book hotels online. With both Travelocity and Expedia launching India sites, the widest international hotel inventory is available to be booked from India and paid in Rupees. So, it sure beats your neighbourhood travel agent hollow. And since both sites have an Indian call centre, one can also talk to a real person in India to double check your bookings, which is often a real comfort.

I stress-tested booking a family room (4 people, 2 adults and 2 kids) at Orlando – in or around Disneyworld – on both the sites. Both Expedia & Travelocity did a good job and threw up a number of options (although Travelocity gave funny error messages & repeatedly failed in my Firefox browser which was a disappointment). However, Expedia’s search methodology was a shade more user-friendly since it allows you to find hotels by naming the Attraction you want to go to and throws up hotels around the attraction. Of course, both Travelocity & Expedia also allow you to narrow the list of hotels in the search results by distance or ease of access to the attraction.

Both excelled in prices. Hotel room prices around Disneyworld started in Expedia at Rs 1386 per night and in Travelocity at Rs 1583 per night. Continue reading

A couple of new tourism websites

Here are 2 new tourism websites that I recently came across. Each interesting in a different way.

Smallwander

As its name somewhat elliptically suggests, this is a site about travelling to small towns. Currently it covers only four states in the US. In many ways, this site reminds me of HolidayIQ, since over 70% of Indian destinations carried on HolidayIQ can be classified as small towns. This aspect makes is refreshingly different from the run-of-the-mill travel info sites, most of which give you more information than you need about New York City while not giving you any about say, Damascus, Virginia. I would have liked to see a user-feedback section on this site to complete the experience, but I guess it is early days for the site.

Fabsearch

Fabsearch aggregates information about hotels, resorts and restaurants mentioned in top travel and lifestyle magazines, probably making it the first aggregator of such content in the world. A search of places to eat in ‘Bombay’ throws up options selected from articles in Elle Decor, Tatler, Daily Candy & Our Friends. Some of the other publications they seem to track are Harpers Bazaar, Elle, FT, New York Social Diary, Town & Country, Vanity Fair, Vogue, W and Wallpaper. Interesting enough as a concept to see whether it gets traction.

HolidayIQ in the online travel firmament in India

Yesterday’s Mint newspaper carried the story of Cleartrip’s next round of funding. The associated graphic showed all the 7 players in online space. The 5 players that have been funded for sometime (Yatra, Cleartrip, Makemytrip, Travelguru & HolidayIQ) and the two start-ups (Ixigo, Atyourprice) who have just received angel funding. What is really interesting for me is the extremely unique position occupied by HolidayIQ in this group (even though I say it myself!). We are the only travel information business (media & publishing) and actually works completely complementary to all the other players in the travel space, be it online players, offline travel agents or travel suppliers. The other aspect I notice is the high efficiency of capital we have had, having spent considerably lesser money than the funded online travel agents.

I find the two new start-ups interesting too. Continue reading

Online booking of train tickets on Konkan Railway

konkan_railway_cartoon_mario_miranda_picture_photo.jpg

(Mario Miranda’s cartoon for Konkan Railway)

The first line of the online booking page of Konkan Railway reads as follows:

Internet booking is available ONLY to Indians, Foreign nationals and NRIs holding a valid passport.”

Clearly Martians and other riff-raff Aliens cannot hope to hoodwink the Konkan Railway bureaucracy. Equally, NRIs (who are obviously neither Indians nor Foreign Nationals) have to watch their step. I sleep well in the knowledge that our country and our national treasures are well protected, if not by everyone, atleast by the good folks at Konkan Railway.

If you are an Indian, Foreigner or NRI, click here to book your tickets with Konkan Railway.

http://www.konkanrailway.com/website/ehtm/online_reservation.htm

All others can click here for my Konkan posts or here for all posts on Beach vacations.