Leveraging events in tourism marketing

Incredible India should start to look beyond old & tired events like Pushkar Festival & the Alleppey Boat race towards the new-age events of a new-age India.

goMAD_festival

The world does this well..using contemporary local events to showcase tourism. Watch this great culinary plug from Tourism Australia using The Margaret River Gourmet Escape.

Here are some of the more interesting recent events that Incredible India ought to be using in all their promotions:

GoMAD festival in Ooty

Run the Rann in Kutch

World Sufi Spirit Festival in Jodhpur

Escape Festival in Naukuchiatal

 

 

Whither Budget Business Hotels in India?

A few years ago, in one of those ritual paroxysms that grip the Indian business community every so often, everyone decided to set up budget hotels across India. As is wont in such circumstances, serial announcements  were made, each one rivaling the previous about the number of rooms that would be set up across India in just 3 to 4 years. And as is wont again, nothing much has happened since.

Let me tell you why.

The basic premise went thus. With India’s economy booming at almost 10% growth every year there was a lot of new business activity expected. Most of this activity would require people to travel resulting in a huge  increase in the demand for mid-range and economy hotels for these itinerant business men. Given that the current capacity was all in low-end, dirty (nay, mostly filthy) ‘lodges’ that sprout next to bus stands and railway stations, there was clearly an opportunity to provide clean, hygienic, smart hotels that would provide great accommodation at a compelling price point.

Unfortunately, the script has not quite worked out the way it was intended to. Uptake has been sluggish for the few hotels that managed to get launched. And it has left a number of highly-paid heads being scratched vigorously (mostly of people who have never ever done low-end business travel in India themselves).

To understand why the whole things has been a damp squib, a good starting place would be to deconstruct the basic premise I outlined earlier. The hypothesis had the following elements:

1. Indian economy will grow

2. That will lead to massive growth in business travel

3. Most of this additional travel will be in the mid to lower end of the market

4. Evolving consumers will demand a new product in business travel accommodation

5. This ‘new’ product will be ‘hygienic, smart, functional’ rooms at around Rs 1000/- per night cost

My guess is that the first four elements of the hypothesis turned out to be broadly correct although probably much lesser in extent or speed than envisaged in business plans. Extensive reading of hotel reviews on HolidayIQ, lots of conversations with actual consumers and my own personal experience of low-end business travel back in my CA student days suggests to me that the problem is primarily in point 5 above.

We all agree that the average Indian budget business hotel (the ‘lodges’ we talked about) is extremely unhygienic and generally unkempt. But that is to miss the primary value they provide. In addition to providing a room with a bed to sleep on, these lodges provide travellers with a perception of being important. In classic Indian ‘high touch’ style, there are multiple minions (the quintessential ‘chhotus’) who hover around the traveller and cling on to every word and take barked orders with meek accetance and generally scurry about. This sense of finally being a VIP is the biggest value provided by small business hotels to small businessmen. And it is precisely this value that has been lost in the new breed of hotels. With their policy of no room service and general parsimony towards having employees, this new breed of ‘hygienic and smart’ hotels are exactly what their target customer wants to avoid. After all, who wants to walk into a people-less hotel and realise that one is truly unimportant.

And in this lies their failure.

Learning from Thailand’s tourism

We all know that Thailand has a pretty effective inbound tourism sector, clocking up about 3 times the number of foreign tourists we get (just to keep this stat in context, India has 6 times the land mass of Thailand and of course 20 times its population).

My recent trip to Phuket gave me some clues as to why this happens. The most important reason that I can see is that the Thai people are ‘naturals’ for tourism, with a warm & cheery disposition that makes an outisder welcome immediately. The second key reason is that the logistics of tourism involving the co.ordination of activities between multiple small actors works surprisingly smoothly in that country.

Let me take an example. We did a a one-day trip to Phang Nga, the place made famous by innumerable photos of awesome towering limestone rocks and sea caves. We booked this trip with a small tour operator just outside our hotel in the Karon beach area. ‘Tuk’, the smiling and cheerful young lady who ran the outfit spent enough time with us to go through all the options needed before consensus could be reached by an opinionated family of 4.  Then she made a call, confirmed availabilty and booked us for the trip. She said the cab to pick us would reach at 9 am the next morning.

It did. The cabbie picked up a couple of more small groups in a clean van and drove us over a neat expressway for about an hour to the pier from where we were to take a boat. At the pier we were met by ‘ying ying’ another smiling thai girl (so now you now why they get a real rep!) who was to be our guide on the boat trip. We got on to the boat and reached the caves where we were transferred to small canoes handled by young local lads. And then we were shifted to a small man-made island on stilts where we had lunch at a small restaurant. And so on..

Here is the notable thing. Tuk, the cabbie, ying-ying, the canoeists, the floating restautant – none of these people were officially a part of the company that operated the trip. However, every person performed their role to perfection and with complete predictability. We did not have to call or talk to anyone to co-ordinate anything. Imagine the same thing in India – the likelihood of one of these pieces not working seamlessly would have been very high.

I do not know how the Thais do this. But I do know one thing. If we can emulate this to even 50% of the efficiency of the Thais, we can substantially improve our tourism image.

Chandni Chowk, Jama Masjid & the New Delhi metro enroute to Karim’s

Before we move forward, here is a confession. I am not the world’s greatest fan of mughlai food. As Mohit observed, at times mughlai food seems rich & heavy just to be rich & heavy – and not because it adds immensely to taste. The last time I had wandered around the Jama Masjid area was about 20 years ago on one magical Ramzan evening just as the food stalls were getting busy. And i decided to go back again to see whether I could rekindle romance.

Nope. Karim’s was a sore disappointment. While the Burra did hit a couple of high notes the general sense was of let down. Maybe I ate the wrong stuff or maybe the place is over-rated now. Dunno. But, I did find a small place in Chandni Chowk that served ‘soth india dishes’ including Dosa and Chewmen. So that made up for it.

The highlight of the evening without a doubt was the New Delhi Metro. This is one of those rare times that an Indian will find it in him to praise anything contemporary over the ancient (for, who can argue with stuff so old nobody really knows anything about it). And I must thank Mr Sreedharan and his team at the Delhi Metro for this (and, I suspect Sheila Dikshit, the Chief Minister of Delhi, who, from all accounts is a lady determined to leave a lasting impression on Delhi). As any of us who have lived in Delhi can say without an iota of doubt, if a Metro rail can work in Delhi it can work anywhere else in India. It does & so it can. As I watched, the doors opened & closed automatically at every station and the world’s second most unruly crowd got in & off demurely. Atta boy ol’ S!

The Jama Masjid & Chandni Chowk area reeks of history (and a lot more, but that is par on course for all our cities). I am told that there a number of ‘walks’ you can do to get it all in. What I missed however was a good walking map. Wonder why no one has done one.

Legship, Sikkim

The gang at HolidayIQ has been busy discovering little-known tourism destinations across India. Amazingly, we have almost 500 Indian tourism destinations now and most of the small, new ones have been discovered by travellers who have asked us to add these destinations to the site.

Consequently, I have now discovered a new game for myself. Everyday I give myself an unlikely alphabet and find destinations I never knew about. It is a lot of fun actually.

My alphabet for today was ‘L’ and discovered ‘Legship’, which is quite an intriguing name anywhere & in India, is pretty crazy. Evidently, it is a small village near Pelling in Sikkim and you go there for the Kirateshwara Mahadev mandir, Phur Cha Chu sulphur baths & the Rangit Water World.

However, there is no word on how it acquired such a fancy name for itself.

Read more here.

Accessible Travel

I had never really thought of it before; the needs of the disabled when they travel. While traipsing around India in the last 10 days (I did Bangalore to Chennai to Bangalore to Delhi to Chennai to Tanjore to Chennai to Bangalore, which explains my disappearance from this blog for some time), I came across the group that was in India for a series of conferences on Accessible Travel, which is short-hand for ‘doing all of those things that help disabled travellers travel easier’.

Met a couple of interesting people that evening in Delhi – guys who are opening up a world of easier travel for the disabled.

Scott Rains : Scott is the man who put the disabled on the world agenda. He coined practically all the phrases that are today the cornerstones of all discourse on disability, including Universal Design. In fact, almost all US legislation on disability has the Rains imprimatur. Read Scott’s writings at the Rolling Rains report here.

Craig Grimes : Craig was the first person to demonstrate conclusively that the disabled are a definite ‘market’ in world travel. While living in Barcelona, Craig set up AccessibleBarcelona, a tour operator focused on helping the disabled have a good holiday in Barcelona. And made it into a viable and vibrant business. Craig now lives in Nicaragua and is at it again. Check out his latest venture – AccessibleNicaragua.

I also met Jani Nayar of Society for Accessible Travel & Hospitality in NY. They are a Non-profit that works to increase awareness of the needs of the disabled for Travel.

A common theme that ran through all of the conversation was the notion that disabled travellers form a large market. And that it is in the interest of the travel trade to focus on this market and make it easier for the disabled to get around.

India’s biggest tourism promotion website

Have been wondering which website is doing most for marketing Indian tourism. So, I did a quick check of recent Alexa numbers (see chart above) for Incredible India (the official promotion website of India’s tourism ministry) and the sites of two of India’s premier tourism states, kerala Tourism and Rajasthan Tourism.

Surprisingly, the Kerala Tourism site gets more traffic than the Incredible India site, which is a bit for a shame for the Incredible India guys. Incredible India however did get a huge spike in traffic (a few months before the beginning of period I have taken this chart for) when had a massive ad campaign underway – obviously, they were not able to hold on to the audiences after the campaign got over, which seems a real pity.

And since I couldn’t resist it, I also compared these 3 sites wth HolidayIQ which at the moment also exclusively contains tourism information on India. HolidayIQ beat all these sites by a huge distance. Of course, this is a slightly unfair comparison, since HolidayIQ is not a tourism promotion site but a site for India’s domestic holiday-goers to plan vacations. Which, come of to think of it, is probably not very different from what these sites ought to be doing.

Whooping growth meets whopping cough

One of the reasons ascribed to the rise of English as a world language is that it is a pretty basic one with fairly elemental rules. Since it really did not have an orthodoxy, and rose from the ‘grassroots’ (so to speak) it was easily adopted by ordinary people and grew and grew. And the very same absence of a language clergy also probably allowed it to freely borrow from others (a la cummerbund and mulligatawny among a vast array).

Looking back at the history of languages, one is struck by the fraility of classical languages. Latin never really caught on in a big way and neither did Sanskrit. It seems that classical languages were by nature designed to exclude and in that design lay their own seeds of destruction. For, language has no life if it is not widely adopted.

Given India’s population projection for the next 50 years and combined with the explosion of communication, it is certain that an Indian language stands a good chance of emerging as one of the leading languages of the world. Which will this be? Hindi is an obvious candidate. Like English, it has the enormous advantage of a plebian provenance. And, of course, it is spoken in one form or the other by a very large segment of the Indian population. So, its spread to the whole of India and then to the rest of the world will not be surprising.

But hold on – a dark horse emerges. English is probably the fastest growing language in India. In the Bharat of today, it is the language of entitlement and is it any wonder that Mr Laloo Prasad’s English comments during a railway budget are often the source of the most attention? So, maybe, just maybe, English as we say it will become the lingua franca of the world.

So, when the Economic Times is unable to make up its mind whether the high growth of Telecom in India is a ‘whooping growth’ or a ‘whopping growth’ (‘whooping’ generally wins hands-down), the language purist in me defers to the nationalist. For I know, getting this right is really not that important.  Enough people saying it the same way as the ET does, is. That is the way of languages.

Having said that, I would enjoy my morning cuppa more if they could also call it ‘whopping cough’. Makes things more consistent & I really like that.

What is your HolidayIQ? – sneak preview of the travel game on Orkut

HolidayIQ has developed a Travel game called “Your HolidayIQ” which is now live on Orkut. It is designed to help you test how smart a holiday-goer you are. It can be accessed using the link below.

 http://www.orkut.co.in/Application.aspx?appId=574005842398

This is a game where the application gives out a tourism destination name and the player tries to point it on the India map within 10 seconds and gets reward points based on your accuracy. The better your tourism geography knowledge, the more points you get.

Since this is a first-cut beta version and is still work-in-progress, there will be some bugs. If you come across any errors, do let me know – I have already found a few places mapped wrong, which we are setting right. But do let me know if you notice any.

Incidentally, just in case any of you have escaped having an Orkut log-in till now, you can use your gmail id to log in. Happy playing.

My view of world aviation

Among ‘low-level ecstasies’ that I have spotted recently, finding yourself unexpectedly in a bulkhead seat with lots of legroom in the economy class of a very long international flight with no one occupying the 3 seats next to you and absolutely no babies in sight, is a pretty difficult one to beat. But then, world aviation today is so character-forming that occasional mercies merit joyous indulgence.

As I forsake business travel for leisure trips and consequently do more coach than upper class, my approach to flying is getting highly refined. John Playfair the British philosopher wrote (in another context of course – he did not have the advantage of modern long distance flying to sharpen his philosophical approach),

“It were unwise to be sanguine

and unphilosophical to despair”

While one can write reams of ‘how to’ tips on Flying, the good John’s snappy two-liner seems to pretty much cover it.

And, as I stood in queue with about 8 gazillion people for 2 hours in the Dubai International airport recently, trying to hand over my bag to someone in Emirates, I thanked ol’ John. ‘Twas good advice.

Incidentally, ‘low level ecstasy’ is a term coined by Bill Bryson, for which he gets my vote as the Philosopher of the Year. And while I am on the subject of giving credit where it is due, let me add that the John Playfair quote above is from Stephen Jay Gould’s book, Rocks of Ages. And just in case Mr Gould stumbles upon my blog : yes, I do think Rocks of Ages is an intriguing book – in spite of having phrases like Non Overlapping Magisteria.

Weekend getaways from Mumbai, Bangalore, Delhi, Chennai, Pune, Hyderabad, Kolkata and 10 other Indian cities

HolidayIQ has just revamped its weekend getaway section. Now one can find weekend getaway destinations as well as weekend getaway resorts/hotels by distance from each of the top 17 Indian cities.

Click here to see the new pages:

Weekend getaways from Mumbai, Bangalore, Delhi, Chennai, Pune, Hyderabad, Kolkata

Weekend getaways from all 17 cities

Indiana Jones Vacations from Expedia

Expedia.com has a nice set of itineraries built on the Adventures of Indiana Jones. Titled ‘Indiana Jones Travel Experiences’, it covers itineraries in India, Egypt, Italy, China, Jordan, Mexico, Nepal, Peru & USA. Sounds interesting. Check it out.

The journey is the reward

The legend goes, Mulla Naseeruddin was asked why he sat backwards on the donkey. Depending on the place where you heard the story (Turkey, the middle east, central Asia or India), the explanation would vary. Obviously, all the answers would be sardonic, witty and full of wisdom.

Strangely, there is the exact same character in Taoism. Zhang Guo, one of the 8 immortals of Tao always travelled sitting on a white donkey facing backwards. Seems a rather odd idea to be popping up all across the world. Till you think about it.

The explanation that strikes me is that this was probably a simple way used by the ancients to depict the idea that ‘the journey is the reward’. The destination is often your goal, but everything that happens on the way is the payola.

And in deference to this idea, I have changed the tag line of my blog. It is the least I can do to celebrate one of mankind’s most powerful ideas.

Yossi Ghinsberg & HolidayIQ

With almost 150,000 travel maniacs as members, HolidayIQ has been bombarded with the question of organising some kind of a get-together for members. So, finally we decided to take a small step and have a cocktails & dinner evening in Mumbai. We also got Yossi Ghinsberg, one of the better known international motivation speakers to be a focal point of the evening. Not as a motivational speaker, but as a traveller and a nomad which is what Yossi’s true passion is.

So, a couple of Fridays ago, about 50 of us trooped into a room at the Leela Kempinski in Mumbai and had a great time.

Yossi spoke of his travels worldwide. About his longstanding love affair with the Bedouins. And how he went to the remotest island in the Pacific. And many more. While each story stuck in my mind, a couple of points he made about travel really resonated with me.

He said he always travels alone, since that is the only way to connect with the place and the people. I find this absolutely true and this is what I do every time I ‘travel’ (ie. when I am not taking a vacation with my family). Incidentally, Paul Theroux mentioned something similar in a recent talk – read related posts here & here.

Yossi also said he uses the Lonely Planet each time he travels – and he uses it in a pretty unique way. He decides on a country to go and then looks up the Lonely Planet and reads it from cover to cover . Then he finds a place on the map of the country that is NOT covered in the Lonely Planet. He goes there. The idea, he said, was to go to places that even backpackers don’t get to. That is when you see the real country.

Yossi lives in Byron Bay in Australia, a place I went to about a year ago. Of course, I didn’t know Yossi then and so didn’t meet him. But I now have an invite from him to visit Byron Bay & since it is one of the more beautiful places I have been to, I just might take him up on it sometime.

Requiem for an airport

(The world has gone away…)

They closed it down last week; the old HAL airport in Bangalore, that is. I was there on its last day to say farewell. And in spite of all its inadequacies (there were too many), I felt not a little sadness. It is small, impersonal events such as this that sometimes tell me how much the world we are all so familiar with is now coming to a close.

In a decade, I am sure India will have spanking infrastructure in most of its cities and the misery of trying to lead a highly productive life in the midst of such crumbling old world infrastructure would be a thing of the past. Indeed, it is our generation that has borne the brunt of it, since most of us would have lived a good part of our life in the cusp between ‘third-world’ and ‘advanced’. What that also means is that we will be the last generation to remember India ‘the way it was’.

As I watch my sons grow up, I am relieved that the India we are moving into will probably give them everything they need to ‘succeed’ without the daily struggle we are all so familiar with. But, I am definitely left with a niggling thought that there were a few things that we had good in ‘the old times’. Such as not needing to choose too much (for example in my childhood, Indians cars came in 2 models – Fiat and Ambassador and in about 4 colours!). Or walking across to the cranky, neighborhood kirana guy for a toothpaste (you will now probably go to a Reliance outlet where the salesman will paste on a plastic smile & wish you ‘a good day’ – God forbid!)

Anyway, to come back to the old HAL airport. Over the last 10 years (almost 8 of which I have lived in Bangalore), I have probably used the airport about 500 times. And I still cannot get over my first experience (circa 1997) of returning from a hot & dusty Delhi to a wonderful cool breeze late in the evening in Bangalore and walking across the tarmac to a little terminal in which my 50 odd co-passengers were the only souls about.

Sorry baby, I loved you in my own way, but I gotta let you go now. That is the way of the world.

The Travelling Indian – ‘traveller’, conqueror, the diaspora..

(Fa-Hien’s route map)

The Chinese had Fa-Hien, the Arabs Al-Baruni, the Africans Ibn Batuta and the Europeans Marco Polo – world famous travellers all, who put their respective lands on the travelling map of the ancient world. In this melee of ancient international travel, India stood aloof. No one from India travelled or explored. Maybe some like the sea-farers of the west coast did – but no one wrote about it and certainly no one became famous. Nope, we never had our ‘travellers’. Ancient Indian (read : Indo-gangetic, brahminical) texts talk of becoming a mleccha (an impure person) upon crossing a sea. Maybe this was the reason – but in any case, Travel in ancient India was not a cool thing to do,

Funnily enough, the other way for people to discover lands in ancient times was by marching off for conquest. In antiquity, the Mongols did it in Asia, the Romans & the Greeks in Europe – conquest of foreign lands was certainly cool for most of the world. But except for a brief period when India’s eastern kingdoms used their maritime power to spread the Indian idiom to East Asia, India has not done much conquest abroad. We seemed to have been pretty caught up with ourselves.

Strange as it may sound, India’s most powerful ‘conqueror’ of antiquity was probably Gautama Buddha, who brought the entire peoples of China, Japan & much of Asia under his sway. And his credo was, ‘don’t kill anything, not even an insect!’

As I do more travelling, exploring & writing, I am starting to sense a real opportunity here. All I have to do is to travel a lot (not too difficult), write about it (do-able) and get famous enough for everyone to know my name after 500 years (ahem..). If I can do that, I will be the first Indian ‘traveller’ which means a historical minority of One.

Now, isn’t that cool?

Best Summer Holiday Destinations in India

Here is a list of top (popular) destinations that Indian tourists are going to inside India during Summer 2008. This is from a tourism trends document recently released by HolidayIQ, part of a series called Holiday Intelligence.

Western region – Goa, Mahabaleshwar, Ganapatipule, Matheran, Alibaug

Southern region – Coorg, Bangalore rural, Kodaikanal, Nagarhole, Ooty

Northern region – Srinagar, Manali, Mussoorie, Jaipur, Binsar

Eastern region – Puri, Digha, Kolkata, Raichak, Shantiniketan

North-east – Gangtok, Shillong, Pelling, Guwahati

I had a lot of fun working on this along with the team – some cool insights there about Indian tourists. Incidentally, here is a link to a recent article in the Economic Times which quoted extracts from Holiday Intelligence.

If you’d like a copy of the document, send a mail to holidayintelligence@holidayiq.com.

What makes for great tourism : remaking the Taj Mahal experience

(Guess whose photo this is! Answer at the bottom of this post)

Recently ran into an interesting check-list of items to be addressed to create great tourism experiences.

  1. Enrichment and authenticity
  2. Partner with community
  3. Invent the themes that will intrigue visitors
  4. Engage all the seasons
  5. Increase the value inside the tourism experience by including access to people, a unique activity, or combination of both. When you do this , you can increase the selling price
  6. Invent new forms of programs that incorporate new mixes of activities, people, traditions and places that showcase and celebrate the community. Invention is the key
  7. Personalize and customize your services
  8. Add interaction and hands-on activities
  9. Involve local community and mentor them
  10. Add specific local retail items into the experience or package.

Ok. So let us try to apply this check-list to something we know. How about India’s best known attraction, the Taj Mahal? (Given the very sterile and – sometime very hassling – experience that is visiting the Taj Mahal, I think some creative thought can help). Here is my take on how one could apply some of these principles to the tourism experience of the Taj Mahal.

Enrichment & Authenticity : An ‘immersion’ into the world of Shah Jahan – how about setting up a place where travellers can experience in at least a small way, the nature of life at the time of Shah Jahan. Maybe, this can be in the form of a bazaar recreated in authentic historical detail.

Partner with Community: An obvious area would be to bring in the community into this bazaar. There are other options to bring in local musicians, artisans & cooks into an authentic street scene.

Invent themes that will intrigue visitors: How about “Luxury in the time of the Mughal”, a theme of what it meant to indulge in luxury fit for a king in Shah Jahan’s time. This can cover so many aspects, it is almost endless. Continue reading

HolidayIQ in Yahoo India Glue Page

Yahoo India has started a really interesting service called the ‘Glue page”. When you search for a phrase (on the search bar of Yahoo), this page shows composite results, including contextual visual results pulled from – as yahoo says – “the best sites anywhere on the web”. For Indian destination information, Yahoo India has decided to partner with HolidayIQ, which once again reinforces HolidayIQ’s position as the creator of the best tourism & travel content for Indians. Along with our already launched partnership with Google (hotel reviews in Google local search), this puts HolidayIQ on a platform where we are recognised as among the best in the world for our area of expertise – which is, helping everyone find high quality travel information & advice.

Sorry to get slightly puffed up on this, but is this cool or what?

Click here to see how HolidayIQ content comes up on a Yahoo Glue page >>

Read an article about Yahoo Glue Page on Content Sutra >>

The Incredible Marketing of India

Singapore has a land area of about 693 sq kms. India has 3.3 million sq km, making us about 5000 times larger than Singapore. In the year 2007, Singapore got over 10 million inbound tourists while India got a little under 5 million foreign tourists, less than half of Singapore . Therefore, using simple arithmetic we are about 10,000 times more inefficient than Singapore in getting inbound tourists. I think that is about right.

What explains this extraordinary incompetence of our country in attracting foreign tourists?

I don’t know.

But a good first step is to provide people wanting to travel to India with some simple, easy to understand information. An obvious place to assess whether we are providing such information is on the national website of our tourism promotion agency (after all, the internet has become the primary & often the only source of information for foreigners). And so I did a tiny exercise to find out Visa information on the Incredible india website and compare it with the tourism promotion website of a high-performing tourism nation, Australia. Here is what I found.

The first para on the relevant page on Australia.com reads as follows:

Visa

You’ll need a visa to enter Australia. Tourist visas are valid for three months, but you can also apply for a longer-term stay. Find out more about the different visas and how to apply.

Contrast this with the opening para of the Visa page on Incredible India, which reads as follows:

Visa fees are non-refundable and subject to change without notice. The High Commission reserves the right on granting and deciding type/duration of visa irrespective of the fees tendered at the time of making application. Granting of Visa does not confer the right of entry to India and is subject to the discretion of the Immigration Authorities. Visa can be applied for in person or by post at the High Commission of India in London. Visa applications from persons not ordinarily residing in the UK or from people of Pakistani, Bangladeshi and Sri Lankan origin are considered only in the High Commission of India, London and Consulate General of India, Birmingham and their processing may take one week or in some cases much longer. Applicants not ordinarily resident in the UK and Sri Lankan nationals are required to complete an additional form. Pakistani and Bangladeshi nationals have to file special visa application forms. In the following cases processing of applications will take longer: (a) British Nationals holding dual nationality or of other origin, (b) applicants not resident in the UK, (c) where clearance from India is mandatory, (d) visitors to restricted areas and (e) certain cases where documents may need to be verified. Visa Section will contact the applicant about the time of delivery for such passports. Please note that each application is examined individually and the time taken for issuing Visa will vary from case to case.

I don’t know about you, but I found the 34 words on the Aussie site made a lot of sense and invited me in to find out more. In contrast, the 237 words in the first para on Incredible India gives me the strong impression that I am not particularly welcome.

Why?

Who writes this stuff?